CHAIN is an italo-argentinian fashion brand based in Piemonte, Italy. Committed to the environment, since 2017, their plant based designs are made by hand in their little studio with raw local fabrics and organic dyes.
Zero waste patterns, a-gender fits and slow production make their biodegradable clothing stand the test of time.
About the designer: Born in Buenos Aires in 1988, Lucía Chain is a Fashion and Textile Designer with postgraduate degrees in Sportswear Design (UBA, Argentina) and Fashion Business (Scholarship at Marangoni Institute Paris, France). In 2014, she won SEMILLERO UBA and started her own brand. After winning different competitions and having her own shows at BAFWeek three times in a row, her brand was projected to international fashion weeks in England, Netherlands, Italy, France, Finland, Brazil, Uruguay, Chile, USA, Costa Rica, Germany, Russia and Japan; being named by Vogue Italia and Vogue Talents: one of the Next green talents (2018).
She has been awarded by the Argentina Fine Arts to develop her collection in 2017 and by the Marangoni Institute to study in Paris. Today her work is part of an exhibition at Salvatore Ferragamo Museum («Sustainable Thinking», Florence, Italy).
2019/2020: Winner of GLOBAL TALENTS – MBFW Russia.
2021: Semifinalist Pitch to LAFS – Latin American Fashion Summit